Creative thinking is the pathway to new ideas. It’s about filling your mind with knowledge and experiences and then making new connects to solve your current problems or marketing challenges. I love to study and read about how ideas are formed. It amazes me when I learn of a new solution to an old problem that just seems perfect and right. Why didn't I think about that ! The why is what I’ll be examining.
The production process. Technology is changing everything. We have the tools and the resources and amazing software is being introduces everyday. Steven Jobs said his goal was to give everyone the tools to be their own content studios. This is great and quit awful at the same time. So much content, so little time. But thank you Steven Jobs, you really made the word a better place.