Why is storytelling so powerful in the digital age? In times of message saturation and information overload, it is harder then ever to cut through the noise. With so much information and data it’s difficult to cut through the clutter. We respond and remember stories. Great stories instruct and connect with us emotionally to communicate meaning. Great stories engage us in the narrative, create an emotional connection, help us understand concepts and great stories inspire us to action. A successful brand is built on purpose, its core promises and the customer experience. Storytelling is the best way to capture attention and hearts and minds of your customers.