CHASING GREAT, Storytelling

Why is storytelling so powerful in the digital age? In times of message saturation and information overload, it is harder then ever to cut through the noise. With so much information and data it’s difficult to cut through the clutter. We respond and remember stories. Great stories instruct and connect with us emotionally to communicate meaning. Great stories engage us in the narrative, create an emotional connection, help us understand concepts and great stories inspire us to action. A successful brand is built on purpose, its core promises and the customer experience. Storytelling is the best way to capture attention and hearts and minds of your customers. 

CHASING GREAT, The Creative Process

The process of going from an idea to a script to a storyboard to a final project. Everyone approaches it it a bit differently but the one thing everyone has in common is a process. My scriptwriting teacher would always give his students small notebooks. “Do your research plot out your story and then go for a walk”. Thank you Irv Bauer. It’s a process I use and it works. How do you approach your creative process. The insights that turn into the ideas come when your subconscious is free to roam. Daydream and explore. Fill your palette.

Check out “Steal Like An Artist” by Austin Kleon